We have rolled out a new promotion opportunity on Book Cave: group retailer promotions (also known as group features). We are working with a few fantastic authors to reach even more readers!
Every day, Book Cave sends books to our many subscribers that are discounted on retailers like Amazon, iTunes, Barnes & Noble, Google Play, and Smashwords. In a group promotion, your discounted book will be displayed on a page with other similar authors, and the exclusive page URL can be shared to reach even more readers.
What We Do to Promote Group Retailer Promotions/Group Features
When you join a group promotion with a book that you are discounting on retailers, Book Cave sends that page URL and promotional image out to all our subscribers. We also post about the group on social media. Aside from our regular reader-targeted ads, we buy extra ads to promote the group pages. We also manage the promotion, review the books, and award the reader prizes.
What the Author Participants Do to Promote Group Retailer Promotions/Group Features
When you join a group promotion, you commit to sharing the page with your newsletter followers during the promotion period, and to share the group on social media. With all the authors sharing the page, additional readers are reached, resulting in even more downloads and sales. It’s important to post on the first day of a promotion so that books will receive even more visibility on retailers. Sometimes it takes readers a day or more to read email, so we want to get those emails to them as soon as possible.
Group Promotion Criteria
To join a group retailer promotion, your book must still meet the submission guidelines (note that this is different from subscriber magnet group promotions where you do not need to meet the submission guidelines). Your book must be available on at least one retailer and be discounted during the promotion period. Different group promotions may require you to discount your book to a certain price, so check with that group’s criteria before setting your discount.
Price of a Group Feature
Group promotion prices can vary depending on the number of authors involved and the value of the reader prize offered on the page. Generally, though, cost of participation is $30 and for a three-week promotion. You will receive an invoice once your submission has been approved by our editors.
On the giveaway on each group page, the participating authors will be able to provide a link to their newsletter sign-up form, retailer follow page, or social media page. These are shown after entrants sign up for the giveaway, and readers can follow/sign-up for more entries into the giveaway.
How to Join Group Retailer Promotions
You can view the available group promotions and join them from your author dashboard. With a simple click of a few buttons, you’re on your way! Then you wait for an approval email and you’ll receive an invoice. Shortly, a Book Cave editor or the author with whom we’re partnering for the promotion will contact you with directions and encouragement during the promotion.
Oh, and be sure to sign up for the author happenings newsletter to be updated on new retailer groups available.
Sponsoring A Group Promotion
Publishers or groups of authors can also sponsor a group retailer promotion. The sponsored group works exactly the same way as the group features we organize and the pricing is the same, but these are closed promotions and only the sponsor’s books will be on the group page. The sponsor can offer all 99-cent books on retailers, free books on retailers, or a combination of the two. On the included giveaway Book Cave sets up , the entrants will be given the option to sign up for the sponsor’s newsletter. This usually results in thousands of new email subscribers in addition to steady downloads of the books that are offered for discount on the page. Also, a link to each author’s newsletter, retailer follow page, or social media page will be shown after entrants sign up for the giveaway, and readers can follow/sign-up for more entries into the giveaway.
Let us know below if you have any questions about group retailer promotions.