Author Blog

Book promotion today often comes with one big question: should you aim for a massive influencer with hundreds of thousands of followers, or focus on smaller creators with tight-knit, loyal audiences?

TikTok’s book-focused ecosystem has reshaped discoverability in ways traditional marketing never could—turning backlist titles into bestsellers and unknown authors into overnight sensations. What’s the scoop?

Bookstagram works best when you treat it as a relationship-building platform, not an advertising channel. Here’s how to use it strategically, authentically, and effectively to promote your books without burning out or annoying readers.

If you spend any time in the book world online, you’ve seen them—BookTok creators crying over plot twists, Instagram feeds stacked with aesthetic flat-lays, YouTubers posting monthly wrap-ups that feel more curated than your living room. Book influencers are everywhere, but do they actually sell books?

A well-crafted PR box can do more than showcase your book—it can create a memorable moment that influencers, reviewers, booksellers, and potential superfans want to talk about. Here’s how to put together a PR box that elevates your book and strengthens your brand. 

One of the most valuable assets an author can have isn’t just a great book—it’s a trusted group of readers who give feedback, spread the word, and stick with you through your writing journey. That’s where beta readers and ARC readers come in.

So you’ve written a novel—and now it’s finally published. But unless readers know it exists, your book won’t sell. With the right tools and a bit of strategy, you can promote your novel effectively—even on a shoestring.

Writing a book blurb seems simple—but it might be one of the hardest parts of marketing your book.

Whether you’re writing speculative fiction, romance, memoir, or thriller, your title is often the first hook for your book.

When asking for reviews, there’s a delicate balance between being proactive and becoming pushy. Here’s how to walk that line with grace.

In the ever-evolving world of book marketing, Bookstagram and BookTok have created trends, catapulted books onto bestseller lists, and changed the way readers discover their next favorite read. But which platform has the bigger impact?

Goodreads has a collection of Author Tools made especially to assist authors in communicating with readers directly. Here’s why you should claim your profile.

Many authors use Goodreads giveaways to promote themselves and expand their Goodreads profiles. Is hosting a giveaway the best option for you and your books? 

More than ever, indie authors need all the tools they can gather in order to gain market visibility and increase sales. If you’ve ever been frustrated by the progress you are making in getting readers, then this post is for you!

To achieve record-breaking presales and secure spots on prestigious bestseller lists like the New York Times Bestsellers, authors often employ a combination of strategic and innovative presale strategies. Here’s a comprehensive look at effective presale strategies used by authors to maximize their presales and hit ambitious sales goals.

Throwing a book launch party is an outstanding way to launch your book and drum up interest and even free publicity. Read on for tips to help you host the best book launch ever!

Understanding the pros and cons of putting a book on presale is crucial for making an informed decision that aligns with your publishing goals and resources.

International literary awards not only spotlight outstanding works and authors from around the world but also contribute to the rich tapestry of global literature by promoting cross-cultural understanding and appreciation.

Do you have an older book that never sold very well? Or maybe it did well when it was first released but is now not selling well? Here are 8 tips for reviving those backlisted titles.