Author Blog

Discover the most effective methods for building and engaging with an author platform or online community, providing actionable strategies to expand your reach, cultivate a loyal following, and amplify your impact.

Need to write an “about the author,” or change up the writer bio you’re using? Here are 15 great about the author examples from authors who have promoted with us!

TikTok is no longer just a place for book recommendations and aesthetic writing vlogs. With the rise of TikTok Shop, authors now have a built-in way to sell books directly inside the app

Book reviews matter. They influence algorithms, reassure hesitant readers, and give your book social proof long after launch day. But asking for them can feel awkward—or worse, desperate. The good news: you don’t need to beg.

Micro-influencers—creators with smaller but highly engaged audiences—have become a powerful tool for book marketing. To decide whether a campaign is worth repeating, you need a clear way to measure return on investment.

Book promotion today often comes with one big question: should you aim for a massive influencer with hundreds of thousands of followers, or focus on smaller creators with tight-knit, loyal audiences?

TikTok’s book-focused ecosystem has reshaped discoverability in ways traditional marketing never could—turning backlist titles into bestsellers and unknown authors into overnight sensations. What’s the scoop?

Bookstagram works best when you treat it as a relationship-building platform, not an advertising channel. Here’s how to use it strategically, authentically, and effectively to promote your books without burning out or annoying readers.

If you spend any time in the book world online, you’ve seen them—BookTok creators crying over plot twists, Instagram feeds stacked with aesthetic flat-lays, YouTubers posting monthly wrap-ups that feel more curated than your living room. Book influencers are everywhere, but do they actually sell books?

A well-crafted PR box can do more than showcase your book—it can create a memorable moment that influencers, reviewers, booksellers, and potential superfans want to talk about. Here’s how to put together a PR box that elevates your book and strengthens your brand. 

One of the most valuable assets an author can have isn’t just a great book—it’s a trusted group of readers who give feedback, spread the word, and stick with you through your writing journey. That’s where beta readers and ARC readers come in.

So you’ve written a novel—and now it’s finally published. But unless readers know it exists, your book won’t sell. With the right tools and a bit of strategy, you can promote your novel effectively—even on a shoestring.

Writing a book blurb seems simple—but it might be one of the hardest parts of marketing your book.

Whether you’re writing speculative fiction, romance, memoir, or thriller, your title is often the first hook for your book.

When asking for reviews, there’s a delicate balance between being proactive and becoming pushy. Here’s how to walk that line with grace.

In the ever-evolving world of book marketing, Bookstagram and BookTok have created trends, catapulted books onto bestseller lists, and changed the way readers discover their next favorite read. But which platform has the bigger impact?

Goodreads has a collection of Author Tools made especially to assist authors in communicating with readers directly. Here’s why you should claim your profile.

Many authors use Goodreads giveaways to promote themselves and expand their Goodreads profiles. Is hosting a giveaway the best option for you and your books? 

More than ever, indie authors need all the tools they can gather in order to gain market visibility and increase sales. If you’ve ever been frustrated by the progress you are making in getting readers, then this post is for you!