Author Blog

So you’ve written a novel—and now it’s finally published. But unless readers know it exists, your book won’t sell. With the right tools and a bit of strategy, you can promote your novel effectively—even on a shoestring.

Writing a book blurb seems simple—but it might be one of the hardest parts of marketing your book.

Whether you’re writing speculative fiction, romance, memoir, or thriller, your title is often the first hook for your book.

When asking for reviews, there’s a delicate balance between being proactive and becoming pushy. Here’s how to walk that line with grace.

In the ever-evolving world of book marketing, Bookstagram and BookTok have created trends, catapulted books onto bestseller lists, and changed the way readers discover their next favorite read. But which platform has the bigger impact?

Goodreads has a collection of Author Tools made especially to assist authors in communicating with readers directly. Here’s why you should claim your profile.

Many authors use Goodreads giveaways to promote themselves and expand their Goodreads profiles. Is hosting a giveaway the best option for you and your books? 

More than ever, indie authors need all the tools they can gather in order to gain market visibility and increase sales. If you’ve ever been frustrated by the progress you are making in getting readers, then this post is for you!

To achieve record-breaking presales and secure spots on prestigious bestseller lists like the New York Times Bestsellers, authors often employ a combination of strategic and innovative presale strategies. Here’s a comprehensive look at effective presale strategies used by authors to maximize their presales and hit ambitious sales goals.

Throwing a book launch party is an outstanding way to launch your book and drum up interest and even free publicity. Read on for tips to help you host the best book launch ever!

Understanding the pros and cons of putting a book on presale is crucial for making an informed decision that aligns with your publishing goals and resources.

International literary awards not only spotlight outstanding works and authors from around the world but also contribute to the rich tapestry of global literature by promoting cross-cultural understanding and appreciation.

Do you have an older book that never sold very well? Or maybe it did well when it was first released but is now not selling well? Here are 8 tips for reviving those backlisted titles.

To make a living as an author, an author platform is required, whether you are self-published or with a traditional publisher. Here are 9 essential steps to build an author platform.

Your author brand is the identity or personality you show your readers. Here are some steps to developing an author brand.

Book awards serve as markers of excellence, providing recognition and validation for authors’ work. For writers based in the United Kingdom, check out these numerous prestigious awards available to honor outstanding literary achievements.

Do you dream of seeing the words “New York Times Bestseller” stamp across your book cover? Have you spent time staring at the lists of bestsellers and wondered what it would take for your book to join them?

Books that go viral on TikTok make big bucks, and many savvy authors are wondering how they can crack the TikTok code so that they can enjoy some of the benefits TikTok has to offer. Let’s take a look at authors who are crushing it.

When it comes to marketing and other less creative fields, AI can benefit authors and writers by helping them do the things outside of writing that they don’t enjoy as much.