• Contact
  • Account
    • Become an Affiliate
    • Sign Up for Deals

    • Login
Book Cave: Authors and Publisher promotional services and features
Book Cave
Authors & Publishers
Connecting the RIGHT readers with the RIGHT books
  • About
    • Book Cave Reviews
    • Who We Are
      • Mission
      • In the Works
      • Book Cave Logos
      • Meet the Ratings
    • Privacy Center
      • Privacy & Terms
      • Your Privacy Rights
    • Affiliate Program Agreement
    • Trademarks
  • Current Deals
    • Deals from Retailers
    • Book Cave Direct Deals
      • Exclusive Ebook Downloads
      • Free Group Deals
    • Giveaways
      • Win a Free Ereader!
      • Last Giveaway Winner
      • Past Winners
  • Readers
    • Sign Up
    • Rated Books Database
    • Rate a book I’ve read
    • Browse Author Pages
    • Reader FAQ
    • Reader Blog
    • Giveaways
      • Win a Free Ereader!
      • Last Giveaway Winner
      • Past Winners
  • Authors
    • How It Works
    • Our Services
      • Feature Your Book
      • Group Features
      • Subscriber Magnet Services
      • MBR Ratings
      • Create an Author Page
    • Submission Guidelines
    • Pricing
    • Submit a Book
    • Create Account
    • Become an Affiliate
    • Author Resources
      • Author Blog
      • Author FAQ
      • Promotion Tips
      • Cover Guide Calculator
  • Book Swag
  • Contact
  • Account
    • Become an Affiliate
    • Sign Up for Deals

    • Login
  • About
    • Book Cave Reviews
    • Who We Are
      • Mission
      • In the Works
      • Book Cave Logos
      • Meet the Ratings
    • Privacy Center
      • Privacy & Terms
      • Your Privacy Rights
    • Affiliate Program Agreement
    • Trademarks
  • Current Deals
    • Deals from Retailers
    • Book Cave Direct Deals
      • Exclusive Ebook Downloads
      • Free Group Deals
    • Giveaways
      • Win a Free Ereader!
      • Last Giveaway Winner
      • Past Winners
  • Readers
    • Sign Up
    • Rated Books Database
    • Rate a book I’ve read
    • Browse Author Pages
    • Reader FAQ
    • Reader Blog
    • Giveaways
      • Win a Free Ereader!
      • Last Giveaway Winner
      • Past Winners
  • Authors
    • How It Works
    • Our Services
      • Feature Your Book
      • Group Features
      • Subscriber Magnet Services
      • MBR Ratings
      • Create an Author Page
    • Submission Guidelines
    • Pricing
    • Submit a Book
    • Create Account
    • Become an Affiliate
    • Author Resources
      • Author Blog
      • Author FAQ
      • Promotion Tips
      • Cover Guide Calculator
  • Book Swag
Author Website,Promotion & Marketing
31 Aug 2021 at 08:55 AM PDT
Updated 11 months ago

How Your Author Website Can Convert Readers into Fans

By Catia Shattuck

Advertisement

JutohWe at Book Cave prefer Jutoh for ebook creation because it gives us more control than most other ebook software out there, while still maintaining a friendly interface.

Browse by topic

All Posts Author Pages Author Website Cover Design Ebook Formatting Grammar & Punctuation Mailing Lists Promotion & Marketing Publishing Tips Social Media Technical Tips Tutorials Writing for Authors

Author website can convert readers into fans

I'm a book wyrm
We hope you enjoy reading this post!
If you’re like us and love to read, then click here to score tons of free and discounted ebooks.

Your author website can be a great way to find—and keep!—readers. Here are some things you can change on your website to convert readers into fans.

Convert readers into fans with an attractive author website

1. Make your homepage attractive to your target audience.

Your home page is probably the first page that potential fans will see, and that first impression is important. If you write romance, you may want to include a banner image that has a romantic feel. If you write fantasy, you want an image with a magical feel. (This look can be carried across all your social media sites as well for additional branding.)

2. Make your site look professional by branding yourself with color.

Choose a main color and one or two accent colors to use on your site and then use it consistently. These colors can be used in the menu bar, on the headings in the text, and on buttons. If you don’t have design experience, you may want to consult with a website designer on colors and how to use them.

3. Format the text on your author website to be readable

Use a font that is readable, and break up big chunks of text into small paragraphs. When possible, use subheadings for those readers who simply want to skim a page to determine their interest in it. This is especially important on your home page: readers don’t want to be confronted by large blocks of text.

4. Use a great author picture

Use an attractive and clear picture on your bio page, and as a part of your branding, make sure that you use the same picture across all your social media sites.

Convert readers into fans with a call to action

5. Include a newsletter signup button on the home page.

Many readers who come to your page to find out more information would love to sign up for your newsletter, but if they don’t see a sign up form right away, they are not likely to go looking for it.

6. Give your readers an incentive for signing up for your newsletter.

Right next to your newsletter sign-up link, let readers know that if they sign up for your newsletter, they can also receive something for free. Usually this free something is one of your books. You can also let them know that by signing up, they’ll be the first to hear about new releases and giveaways.

7. Put your newsletter signup button and information at the bottom of your Books page.

Again, readers aren’t likely to go digging around your site looking for a signup link.

Convert readers into fans by making you and your site accessible

8. Include an easy navigation bar.

There are a few pages that authors must have on their website’s navigation bar: Home, Books, and About Me. Having a Blog page on your navigation bar is a good idea as well, but only if you update it at least monthly. And if you’re sending out newsletters—which you should be doing—you can reuse some of the content from your newsletter on your blog, which makes updating it regularly easier.

9. Include links to your social media pages and share buttons.

There are two important things you need to know about social media icons/links/buttons. First, you want to have social media links on your website so readers can easily choose to follow you. These are usually included as simple icons in the footer or header of your author website.

Second, make sure social media share buttons are prominently displayed so readers can easily share your content on their social media pages.

10. Add links to the books described and pictured on your site

Readers may be interested in buying your book, and will likely do so if there’s a link that can easily take them to a site where the book is sold (Amazon is preferred for readers, but Barnes & Noble and iTunes are big ebook sites too). Readers are much less likely to actually go searching for the book themselves. Make it easy for your readers to buy your books!

11. Make it easy for readers (and others) to contact you.

This can be accomplished with a Contact page that shows up in the navigation bar, or by including your author email in the About Me section. Readers are more likely to keep up with an author who is accessible.

Many times authors are also contacted by people who aren’t readers: bloggers who want to feature their book, organizers of conferences who are looking for speakers, or people who want to place bulk orders—and much more. Making yourself easy to find will help you sell books in the long run.

We hope these tips will help you make your author website more likely to convert readers into fans. If you have any questions or comments, let us know below!

If you’d like to learn more about Book Cave promotions and receive more writing tips, please enter your email below and click the “Learn More” button to receive our author newsletter.

Copyright 2021 by Book Cave
Reuse notice: Non-commercial users, feel free to print out “How Your Author Website Can Convert Readers into Fans” for personal use or give to friends, share online, or make a meme of, as long as you attribute and link back to this post. Commercial users, you may share a link to this post or quote a short excerpt from it with attribution and a link to this site, but you may not use this post in its entirety. Thank you for caring about copyright.

Share this authorpost

Keep Reading

non-writing activities to make you a better writer

7 Non-Writing Activities to Make You a Better Writer

There is only so much writing practice you can do in a day, but there are also a lot of non-writing activities you can do that will make you a better writer. Read on for some ideas!

does your book cover matter

Does Your Book Cover Really Matter?

You’ve probably heard it before: you need a good book cover in order for your novel to sell. What can you do to make sure you have a book cover that really works? Here are some tips to help you out.

writing contests

7 Writing Contests

Writing contests can be a great way to hone your writing, try something new, and maybe win a prize! Here are 7 writing contests that you can try your hand at.

Hello fellow book lover! We hope you are enjoying this post.
If you want free, content-rated ebooks that you can download straight from your favorite retailer, just sign up for our free newsletter
Sign me up!

Leave a Reply

Cancel


Comments

    Receive free ebooks on Amazon Kindle from Book Cave
    Receive free ebooks on Apple Books from Book Cave
    Receive free ebooks on Google Play from Book Cave
    Receive free ebooks on Kobo from Book Cave
    Receive free ebooks on Nook from Book Cave
    Receive free ebooks on Smashwords from Book Cave
    Book Cave
    Book Cave Direct
    My Book Ratings
    MY BOOK RATINGS
    Connecting the RIGHT readers with the RIGHT books
    • Sitemap
    • Contact Us
    • Free ebooks
    © Book Cave - All the rights reserved!