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We’re passionate about connecting the right readers to the right books, and thus far we’ve focused on doing this by sending readers discounted ebook deals that match their preferences. However, lately, we’ve been asked by both readers and authors to extend our offerings to include audiobooks. Now, we’re looking for insight from you to help not only gauge the true interest there is for this service but also see how you’d like to see it implemented.
Here are some questions we have about a proposed audiobook promotion service:
- Would you be interested in promoting your audiobook at a discount on our daily deals email?
- What price would you be willing to discount your audiobook to?
- Please keep in mind that our subscribers are specifically looking for book deals, and generally the cheaper your deal, the more results you’ll get. We have been considering an upper limit of $5.99 for regular-length books, and an upper limit of $9.99 for longer books (or instead, perhaps at least 75% off longer audiobooks), plus requiring they be at least 50% off the regular price. Do you feel these are reasonable limits? Would you adjust them?
- Would you like the option to promote an audiobook alongside your ebook features?
- Or, would you prefer to be able to promote your audiobook alone?
- Do you think both options might be useful?
- Which platforms are you currently using to host your audiobooks that you would like to see included if we offered this feature? Chirp, Spotify, Findaway, Amazon, Kobo, Google? Are you able to discount your audiobook on these sites?
- What other thoughts do you have about us adding audiobook promotions to our site?
Bonus Feature: Email Ads
In addition to an audiobook deals option, we’ve been working on adding the ability for authors and publishers to include an ad in our daily deals emails. This would be limited to one ad per day across our entire email list, and we’ve been considering allowing items such as ebooks, new releases, signed books, bookish merchandise, or other bookish-related products or services through these ads. This ad would be placed in the middle of our daily deals email and be formatted to appear distinct from the regular daily deals.
This service would cost significantly more than a regular retailer subscription. We’re currently thinking of at least 3x the price of our retailer promotions.
So, our questions to you:
- Would you prefer to promote your full-priced audiobooks as ads, even if that comes with a higher cost and fewer opportunities for promotion?
- Would you be interested in utilizing this type of ad service in general?
- What kind of service or product would you want to be able to promote via this ad?
- Any other thoughts or concerns?
Thanks for your help!
Happy writing.
I would love any opportunity that is available to promote my audiobook. I currently own the rights to my audiobook and I can promote it at any price level I choose at my direct store. It’s also available through Findaway voices to most if not all the outlets you suggested. However, I don’t have the ability to reduce its price on Amazon. I also wouldn’t use a combination of audiobook & ebook sale, since my ebook is in KDP, but I could do an audiobook & paperback sale.
Thanks!
1. Yes, interested in audiobook promotions.
2. I agree with your pricing suggestions.
5. Agree with both options.
6. All sites covered by Findaway and Kobo. Generally able to discount.
7. Would you accept AI narrated books?
Would you be interested in promoting your audiobook at a discount on our daily deals email? YES
What price would you be willing to discount your audiobook to? AROUND $4.99
Please keep in mind that our subscribers are specifically looking for book deals, and generally the cheaper your deal, the more results you’ll get. We have been considering an upper limit of $5.99 for regular-length books, and an upper limit of $9.99 for longer books (or instead, perhaps at least 75% off longer audiobooks), plus requiring they be at least 50% off the regular price. Do you feel these are reasonable limits? Would you adjust them? REASONABLE
Would you like the option to promote an audiobook alongside your ebook features? OF COURSE, AS AN ALTERNATIVE
Or, would you prefer to be able to promote your audiobook alone? YES, FINE WITH THAT
Do you think both options might be useful? YES
Which platforms are you currently using to host your audiobooks that you would like to see included if we offered this feature? Chirp, Spotify, Findaway, Amazon, Kobo, Google? Are you able to discount your audiobook on these sites? CAN ONLY DISCOUNT VIA FINDAWAY TO THESE SITES
What other thoughts do you have about us adding audiobook promotions to our site? GOOD IDEA IF PRICE IS REASONABLE
I love this idea. I’d be very interested.
Would you be interested in promoting your audiobook at a discount on our daily deals email? Yes, absolutely.
What price would you be willing to discount your audiobook to? $3.99
Please keep in mind that our subscribers are specifically looking for book deals, and generally the cheaper your deal, the more results you’ll get. We have been considering an upper limit of $5.99 for regular-length books, and an upper limit of $9.99 for longer books (or instead, perhaps at least 75% off longer audiobooks), plus requiring they be at least 50% off the regular price. Do you feel these are reasonable limits? Yes.
Would you like the option to promote an audiobook alongside your ebook features? Yes!!!!!
Or, would you prefer to be able to promote your audiobook alone? Better with ebook.
Do you think both options might be useful? Yes.
Which platforms are you currently using to host your audiobooks that you would like to see included if we offered this feature? Amazon. Chirp, Spotify, Findaway, Amazon, Kobo, Google? Are you able to discount your audiobook on these sites?
It would be fantastic if you set up audiobook promotions, both with ebooks and separately. The prices you suggest sound reasonable. Email ads also sound interesting. Having multiple options as a wide author (as opposed to being exclusive to KU and Audible) is great.
I use all of the platforms you mention, although Findaway and Spotify might change considering what’s happening currently. I also sell direct from my own store, and would love to be able to promote my bundle discounts through your promotions service. Your ebook promotions are one of the best in my opinion. Thank you!
Hello! I want to be able to advertise my audiobooks, but it is hard, even though I am indie. My latest production is available in a number of places but I have to apply for a Chirp deal, for example. I can’t randomly discount anything, to my knowledge. Otherwise, what you mention as price points seem reasonable.
I think audiobook alongside an ebook would be amazing. I don’t have control over my audiobook pricing because it’s through a publisher, so I can’t necessarily drop the price for a promo, but it would be helpful to have a visual prompt with the audiobook included alongside the discounted or free ebook.