Just when a small ad firm expands and finds itself with more business than it can handle, the Sassi Sausage company comes to them wanting them to produce a Super Bowl ad for them. The business side of the firm sees the millions in potential revenue from such an ad, but the creative side is already grossly over-taxed.
When push comes to shove, Sara Hackman, the lead creative writer, issues a challenge to the suits. “If you think what we do is so easy, then take the ad and do it yourselves!” To her shock and dismay, they do just that. After all, how hard can it be?
Well, it turns out it can be pretty hard. Their star pig dies, their producer flees the country fearing arrest, the budget is in shambles, and the deadline is fast approaching. Can the suits find a way to get the ad done, and will it be effective?