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Rapid change, uncertainty, new technologies and a flatter world call for a new strategy approach. The award-winning Strategy-In-Action shows how to end the divorce between planners and implementers. One saved $200m from people power, another made €74m from innovation.
Traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach.
The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power, another made €74m from innovation.
CEOs, senior managers and strategists will find a systematic 7-step roadmap:
Strategy-In-Action gives readers the art and science of integrated planning, people, and performance.
“I was highly skeptical—but now I wish I had had your tools 35 years ago when I was starting out.” —Werner Brandmayr, former President & Managing Director, ConocoPhillips Holding Europe
“We have results that were virtually impossible before Strategy-In-Action.” —Lawrence Obstfeld, CEO, Image Navigation
“Hands-on, entertaining, and efficient—and sure to add value to your company. Just do it!” —Dr. Alexander V. Herzog, CFO Ruf Group, CEO AVATECH & Ruf Services
“A new logical, efficient, and common-sense approach. A must read for anyone involved with strategic planning in the 21st century.” —Dr. Martin Cross, Chairman, Medicines Australia
“The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process.” —Dr. Frank Waltmann, Head of Learning, Novartis
Zweifel, strategy & performance expert and award-winning author, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, and UN/government agencies to offer a turn-key methodology for CEOs and senior managers that yields quick wins and stands the test of time.