We all know that authors should maintain a presence on social media. Twitter is one of the big sites that you can use to promote your ebook. But what exactly should you do to get your book noticed there? Check out these easy tips to learn how!
1. Update your twitter profile and image.
You can include the books you’ve written in the bio. To help with branding, it’s good to use the same imaging you’re using on other social platforms and on your website.
2. Follow people on Twitter who are interested in the genre you write, or who just love to read.
When you follow someone, they’ll often follow you in return, and that grows the number of people you can reach on Twitter! But as an author you can’t afford to follow a lot of people who aren’t following you back, so you may need to use a service like Crowdfire to help you identify those people so you can unfollow them and follow more active Twitter users. If you search the Internet, you can find a few places that have free options of unfollowing up to 100 unfollowers a day.
3. Choose a hashtag for your ebook.
Find a hashtag that describes your book (the title or a short, descriptive phrase) but that isn’t being used already by a large group of people. Keep it as short as possible. Then, use that hashtag every time you post about the book. You can even include the hashtag inside the book, either in the publishing details, or in the back when you ask the reader to leave you a review.
4. Hold a launch party when your book is released, and make sure to use the hashtag you chose for your ebook.
Launch parties usually involve a Q&A session, but you can do whatever works for you. Just let your Twitter followers know when to log on and what’s going on.
5. Instead of asking readers to buy your book, promote your ebook by offering them a prize or discount.
You can post a link on Twitter when your ebook is on sale or create a giveaway for people to enter. That way there is added incentive for them to read about your book.
6. Pin a tweet about your book to the top of your page so that it’s the first thing people see.
Usually when you retweet something from others, they’ll do you the same favor. Having a pinned tweet at the top of your page makes it easy for them to find something to share with their followers.
7. Respond to people who Tweet directly to you.
8. Ask your followers to retweet your post.
Asking followers to retweet for you often works wonders, but make sure you return the favor! Visit your notification page to see who has retweeted you. An easy way to retweet their content is to use Buffer. They have a free version you can try for up to ten tweets at a time.
9. Check up on the conversation about your book.
You can search for key phrases to find what people are saying about your book. If someone says something nice, feel free to write them a quick thank you in reply.
10. Don’t just promote your ebook!
No one likes to see an author constantly hawking their book post after post. Tweet things about your life (always presenting your best self), join in conversations, ask and answer questions, post fun book memes, retweet interesting tidbits from your followers, etc.
11. Post often and schedule ahead.
You should post at least once a day, or every other day if you can’t bear it. Some experts say you can post up to every 90 minutes, but you’ll probably want to limit yourself to fewer than three or four tweets in a single day. Don’t worry about having to come up with the content every day. You can take one morning and use Twitter’s free Tweet Deck to schedule posts far in advance.
12. Don’t forget to use hashtags!
Include two or three relevant hashtags like #amreading, #amwriting, #BookGiveaway, #MustRead, #GoodReads, #kindledeals, #ibooks, #nook, etc., so people who search for those hashtags will find you. Don’t include too many hashtags or you’ll look spammy, and switch them up with different posts, so you’re reaching different people.
How do you promote your ebook on Twitter? We’d love to hear any experiences in the comments below. If you’d like to learn more about Book Cave author promotions, please enter your email below and click the “Learn More” button.
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