Your Next Big Idea: Improve Your Creativity and Problem-Solving

Description

Do you ever look at a business or invention and wonder, “How did they come up with that?” Your Next Big Idea tackles that question by teaching you an innovative idea-development process. The book is designed to be interactive, with each section featuring exercises and information that will challenge your perspective. No matter what your current level of creativity, ideation, or problem-solving skills, this book will show you how entrepreneurs, business professionals and everyday people come up with big, game-changing ideas. Ultimately, this book will help you create a process to test and validate solutions that will unleash Your Next Big Idea.