The Note-Maker’s Playbook

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Are you a note-taker, or a note-maker? Take a page out of this book to find out . . . 

What would you say were critical life skills you needed to get by? Budgeting . . . the ability to communicate . . . critical thinking . . . note-making?

That last one may have thrown you for a loop. After all, who needs notes after they leave school?

Actually, everyone does.

As a presenter, you need them to create experiences that educate, persuade, and wow your audiences. But did you know despite all your hard work, your audience is destined to forget most of what you said within an hour?

That’s not all. Ebbinghaus’s Forgetting Curve Theory states that by the end of the week, 75 percent of what they remembered will be gone as well.

Retaining information is no sure thing, unless effort is made. Notes help. And you can help your audience by enabling them to make the best notes.

Notice we said “make.” Beyond mere note-taking, the “note-making” process allows audiences to form connections with your material and extend its expiry date in their minds, all while laying the groundwork for future exploration of the topic.

In his New York Times bestseller, Brain Rules, professor and molecular biologist John Medina says note-making is more likely to happen when the information resonates with your audience and you give them time to make these connections.