Swayed: The Power of Context to Increase Influence

Description

Think about the most incredible inventions, events or movements in history. You’ll recognize that each began with a person being able to influence others to join him. We need the ability to sway others to begin nearly everything we create—it gives us the power to set a new reality into motion.

Swayed: The Power of Context to Increase Influence helps decode the incredibly intricate system of influence that relies on mutual attention and understanding. This book outlines a detailed model—or a set of actions—which teaches us to identify and communicate so people really hear us-in a way that truly connects with them. Swayed teaches us to both understand natural human tendencies around communication and use them to read situations and proceed in ways that will bring us closer to our desired outcomes.