Inspire Your Buyers: Go to Market with a Story That Sizzles

Description

Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his twenty-five-year career helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.

Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:

•Target the right buyers
• Spotlight their Big Problem
• Help them envision their Desired Outcome
• Show how your Big Solution will deliver the Desired Outcome
• Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
• Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.