Fennomenal PR: From Obscurity to Omnipresence

Description

This book is written for entrepreneurs, business owners, managers, communications pros, marketing & salespeople in both B2B and B2C business who want to take the most out of public relations.

You will learn

• PR Plan: define brand identity, customer avatar & PR goals
• Earned Media Coverage: Earned media is 3 times more credible than advertising. Learn how to build media relations, refine story angles, and pitch media to gain publicity
• Thought Leadership Campaign: create professional opinion articles in trade magazines, blog the correct way to convert website visitors into clients
• Media Monitoring: monitor media to know when your company is mentioned, detect fake news, & prevent online reputation crises.
• Spokesperson Training: 8 in 10 American CEO say media training is the most effective way to get messages across. Learn to prepare for media interview, position your company as industry expert, and prevent further damage during a crisis
• Media Events Management: organize outstanding media events, prepare marketing materials, setup venue, send media invitations and prepare execs for interview.
• Social Media Management: set social media goals, create content plan to onvert followers to clients, and handle social media crisis. You don’t want to act like United Airline or Starbuck during social media crisis!
• Crisis Communication Management: 70% of small companies that experience a crisis go out of business within 1 year. Discover how to create a crisis communication plan to damage control & prepare training for management
• Online Reputation Management: Businesses lose 22% of potential customers when 1 negative article is on 1st page of Google. Learn to monitor what people say about your company online, fix reputation crisis and ensure what customers find online is positive.
• Speaking Engagement Management: Speaking gigs help your company promote its expertise & engage prospective clients. Learn 5 ways to flood your inbox with speaking offers, pitch event managers so they cannot not resist, negotiate fee, generate leads from stage, get referrals over and over again
• Influencer Marketing Campaign: Connect with industry influencers to reach your targeted clients. Learn to find, connect, and work with influencers to increase your brand awareness and sell more.
• Working with PR Agency: know 5 signs of good PR agency and 6 rules to foster a positive relationship with your publicist so your company does not waste time constantly looking for your perfect agency.

This book features hundreds of case studies of companies, quotes of media outlets, and study results of research institutions. Anton details hundreds of PR rookie mistakes to avoid!