Description
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy-to-follow system for growing your sales.
What you’ll learn in Customer Manipulation:
– Why it’s essential to embrace manipulation in marketing
– Why unethical manipulation will kill your business
– How to work out which part of the business needs your attention
– What website, marketing, customer service or product optimisation you need to do next
– Lots of simple ways to increase your conversation rate
– And 100s of ways to get more people to buy!
Who this book is for:
– Business Owners & Managers
– Marketers
– Entrepreneurs
– Startups
– Anyone who wants more customers
Additional resources included in Customer Manipulation to help you get more customers:
– Business performance evaluation spreadsheet
– Extended profiles of key case study businesses
– Lists of successful companies whose approach you can model
– Accompanying Customer Manipulation workbook
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