Culture Decks Decoded: Transform your Culture into a Visible, Conscious and Tangible Asset

Description

This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage. Your company’s culture can be either a strategic asset or a potential liability—yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netflix culture slide deck in 2009, numerous companies have discovered that a so-called “culture deck” is a highly effective tool for defining and communicating their cultures to current and potential employees. But what is culture, really?

Join startup and high-growth company culture expert Bretton Putter on a journey through some of the most effective and thoughtful culture decks illustrating how companies think about their culture—from household names like Netflix, LinkedIn, and Etsy to companies on the cutting edge of culture like Next Jump, Valve, and HotJar.

This book will help you understand

• What culture is
• Common misconceptions about culture (how it’s not ping pong tables and free food)
• How culture is the most vital asset to attract, recruit and retain A+ talent
• How to get the most from your team by building a clearly defined culture that inspires, supports, and enhances job satisfaction and people’s ability to get more done and fulfill their potential

Leaders who invest in their culture do so because they understand that it’s the only sustainable competitive advantage they have complete control over. Reading this book will give you the pieces you need to create a culture deck that captures and defines your own unique company culture.