Cognitive Biases Mastery – 2 Books In 1

Description

Your subconscious is working against you—a simple tweak to your thought process can fix that.

We’re all biased.

You may have read the above and already your mind is raising its defenses. No . . . I don’t have a biased bone in my body.

The fact is: you do. So does everyone around you.

Scientific studies, in fact, suggest that certain forms of bias may be hardwired into the human psyche.

For instance, Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005, showing that we evolved as a species to quickly assess dangers posed by those outside our group for survival.

The ability to process information rapidly was a life-or-death evolutionary advantage to our ancestors in their hostile environment.

As our environmental landscape changed, we still needed to process information with speed, but the decisions became increasingly nuanced.

The swift system that evolved to identify and mitigate threats in hunter-gatherer societies became faulty, resulting in several cognitive biases everyone harbors.

Cognitive biases—or mental shortcuts—help you sift through the massive volumes of information available at each given time.

One comes to appreciate this thought process when confronted with the fact that, according to Professor Timothy Wilson from the University of Virginia, we face about 11,000,000 pieces of information simultaneously. However, these mental shortcuts can lead to irrational, false, or even harmful conclusions.

For example, an HR manager—overestimating their understanding of a subject—could neglect to consult knowledge specialists during their hunt for new tech solutions. This could lead to a loss of crucial time required for operational tasks. Worse, this decision could lead to losing company money on ineffective tech solutions. Such cognitive processes can consequently prove detrimental to your professional and personal life.

But wait—you didn’t think we’d leave you without good news, did you?

All the techniques that give you control over subconscious cognitive activities are within your reach. This book bundle will help you to identify and correct the cognitive biases you fall prey to in your everyday life.