The Overlooked Expert: Turning your skills into a profitable business

The Overlooked Expert: Turning your skills into a profitable business

by Sarah Gerdes
The Overlooked Expert: Turning your skills into a profitable business

The Overlooked Expert: Turning your skills into a profitable business

by Sarah Gerdes

Paperback(2nd ed.)

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Overview

The 10th anniversary edition of this impactful, relevant book comes just in time. Today, job uncertainty is a reality, just as it was in 2008. Sarah Gerdes has enhanced this edition with even more consulting vocations and average income, updated the success stories and shown how those featured in nearly ten years ago have increased revenue, strengthened their market position and expanded service offerings.

In addition to featuring individuals in a dozen different industries, Sarah illustrates her own successes (and failures) through the book, helping others avoid the pitfalls while accelerating their own businesses. When she left the safety of a corporate job to start her own consulting firm, she wasn't an expert or equipped with multiple degrees. She was a twenty-seven year old single mother who turned her knowledge into a profitable business. Within a year, she was featured in Fortune Magazine, Inc. and the Economist, tripling her income by the two year mark.

In The Overlooked Expert, she opens the playbook she used for clients in more than 35 industries over a dozen years.You will learn how to determine your skills, price and sell your services, create partnerships to increase demand, provide incentives for sub-contractors without creating future competition and learn the best strategies and tips to giving world-class client service for long-term growth.

In the Overlooked Expert, you will also find:
- step-by-step lists for generating awareness and demand for your services, such as pitching the local media, holding events and using social media to spread the word
- no-cost programs to partner with other service providers who have the same customer demographic
- incentive programs for contracting, hiring and maintaining employees

Don't put off your ability to be your own boss any longer. The time is now. Stop being the one overlooked by your boss or corporation, and turn your skills into a profitable business today.

Product Details

ISBN-13: 9780976408550
Publisher: RPM Publishing
Publication date: 08/07/2017
Edition description: 2nd ed.
Pages: 234
Product dimensions: 5.50(w) x 8.50(h) x 0.53(d)

About the Author

Sarah Gerdes is the Founder and CEO of Business Marketing Group, Inc. (BMG) and is credited with establishing outsourced partner development as a category for consulting services and products. Sarah grew this niche by first consulting to small businesses, then Fortune 500 firms such as Microsoft, Sony, American Express and IBM, as Sarah's methods proved valid for companies of all sizes. Over the next four years, companies in over thirty five industries had achieved partner success using Sarah's methods, leading to profiles in the prominent business publications including Fortune Magazine, Inc. Magazine, The Economist, Entrepreneur Magazine, and speaking at leading academic institutions such as Harvard and MIT. Sarah's work in public, private and non-profit sector partnerships led to providing counsel to the US, Ireland and Canadian economic development groups, and supplying expert commentary business programming such as NRP and CBS covering business growth topics. In 2001, Sarah wrote Navigating the Partnership Maze: Creating Alliances that Work (McGraw-Hill). It was noted as the "best book on partnerships" by Software CEO Magazine and "required reading" by PBS Moneyhunt. Sarah's nine business and fiction books are available in sixteen countries and four languages. Two series have been optioned for film and another for a Broadway musical. She can be followed on Instagram at Sarah_j_Gerdes or Facebook. Discounts and more information is on her website at www.sarahgerdes.com.
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