Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
About this ebook
Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?
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About the author
Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. Oh man, the stories she could tell. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice and Sebastian Thrun (father of the self-driving car). She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop go-to-market and marketing strategies. She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO.
Over the decades she has seen a huge skills gap between what marketing professionals have learned and what is needed for them, their organizations, and their company to succeed. She has been educating and indoctrinating her own marketing teams on a methodology, the GRIT Marketing Method, to help bridge this gap. One that allows marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. This allows them to be more influential and impactful.
