The Internet Ideology: From A as in Advertising to Z as in Zipcar

The Internet Ideology: From A as in Advertising to Z as in Zipcar

by Massimo Moruzzi
The Internet Ideology: From A as in Advertising to Z as in Zipcar

The Internet Ideology: From A as in Advertising to Z as in Zipcar

by Massimo Moruzzi

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Overview

Regardless of the question, the Internet is the answer. Or so we are told.
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.
According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?
Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?
Perhaps it's time to clear our minds and talk about the Ideology of the Internet.

We will speak about...

Advertising
Apps
Big Data
Cloud
Disruption
Gamification
Hippies
Internet of Things
Jefferson (Thomas, non George)
Legge di Moore
Long Tail
LSD
Manifest Destiny

...and much much more!

Product Details

ISBN-13: 9781987072600
Publisher: Kim Idynne
Publication date: 05/14/2019
Pages: 78
Product dimensions: 5.00(w) x 8.00(h) x 0.16(d)

About the Author

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
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