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Louis Bezich

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CRACK THE CODE: 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment in Men Over 50 Kindle Edition

by Louis Bezich (Author) Format: Kindle Edition

4.2 43 ratings

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Crack The Code presents an unconventional, motivation-based approach to health for men 50 and over. Ten strategies for creating and maintaining inspiration for a healthy lifestyle are advanced from a platform of survey research, interviews and the author’s personal experiences. Primary audiences for the book are men over 50 and the people that love them; their wives, partners, children and grandchildren. Additional audiences include health care providers, insurers, policy makers, men of all ages who want to find motivation for healthy behavior and anyone who has struggled with their health.

Asserting that without motivation no diet, exercise program, technology or other strategy will produce sustained results, Crack The Code describes how healthy-living men, one of the most health-challenged segments of the American population, exhibit a strong cognitive association between their life’s priorities and their behaviors; a catalytic awareness in which men often integrate their valued relationships into their health behaviors (they take walks with their wife). What the author terms Male Cognitive Behavioral Alignment.

The secret sauce of male motivation outlined in the book is derived from a nationwide survey of 1,000 healthy-living men. Crack The Code translates the findings into strategies and tactics with actionable exercises. Personal stories from interviews and focus groups add practical insights and emotion that engages readers. A discussion of relevant theories from psychology, management science and the fields of decision making and behavior change anchor the model in a context of well-established thinking. Crack The Code concludes with a call to action for a new culture of men’s health, outlining a confluence of social, economic and political factors in the US and beyond that represent a tipping point where healthy behavior among 50 plus men will become the new norm.

Crack The Code’s focus on motivation and the psycho-social underpinnings of behavior fills a gap in a market dominated by publications on traditional diet and exercise. By digging deeper and using everyday men as a source, Crack The Code breaks new ground for a burgeoning segment of the baby-boomer population that is in desperate need of help. The potential to influence men of other ages as well as health care providers, insurers and policy makers, creates a tremendously valuable read.

Editorial Reviews

Review

"Impressively informed and informative, "Crack The Code" is exceptionally well written, organized and presented for the benefit of non-specialist general readers including men over 50, their wives, partners, children and grandchildren. Additionally "Crack The Code" will be of immense interest and value as an informational resource for health care providers, insurers, policy makers. While especially and unreservedly recommended for community and academic library Contemporary Health & Medicine collections, it should be noted for personal reading lists that "Crack The Code" is also available in a digital book format." - Midwest Book Review

Product details

ASIN ‏ : ‎ B07KN5NJHB
Publisher ‏ : ‎ Somo Press, LLC (November 16, 2018)
Publication date ‏ : ‎ November 16, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 5761 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 304 pages

Best Sellers Rank: #1,349,901 in Kindle Store (See Top 100 in Kindle Store)
- #664 in Men's Health (Kindle Store)
- #1,664 in Men's Health (Books)
- #6,412 in Exercise & Fitness (Kindle Store)

Customer Reviews:
4.2 43 ratings

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Louis Bezich

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An executive for over 40 years in the public and private sectors, Louis Bezich currently serves as a Senior Vice-President with a major health care system. He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards.

Bezich has published numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a master’s degree in public policy from Rutgers University, a bachelor’s degree in social science from the University of Tampa and is a graduate of Harvard University's Program for Senior Executives in State and Local Government. "Crack The Code" is his first book.

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Robert M. Christie

This is the book to buy for your husband/boyfriend/brother/father for the holidays!

Reviewed in the United States on November 30, 2018

Verified Purchase

Crack the Code provides 50+ men a path to a long and healthy life using the most important people in their lives for motivation. What could be better? Who knew that the people who love these guys are their best resource for inspiration! Get this book and see the change in the man you love!

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ArmySoldge

Great book for both Men and Women of all ages!

Reviewed in the United States on August 8, 2019

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Fantastic book by a highly accomplished author! The author does a wonderful job of laying out a strategy for creating healthy life habits that can be utilized not only by men over the age of 50 but Everyone. Great read. Highly recommend.

One person found this helpful

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stephanie Sparagna

Great Christmas gift!!

Reviewed in the United States on December 7, 2018

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Great book with wonderful insights! Provides helpful guidance to our men over 50 who we all want to see ( at the very least!) 90!!

Reviewed in the United States on May 14, 2021

Verified Purchase

This was one of the worst books I have ever read. There was nothing within that I could take as motivation or guidance. And FYI it seems mostly to be geared towards men who are already in above average health. Anyone starting from lower than that don't waste your time. Also, the copy that was sold to me was explicitly stamped "preview only resale prohibited" so that was jut the cherry on top.

Reviewed in the United States on November 30, 2018

Verified Purchase

A highly motivating and well written book. A unique look at men's health which will keep reader's engaged far past their initial read.

Reviewed in the United States on July 6, 2019

Loved the book

On the whole a well-balanced approach

Reviewed in the United States on January 31, 2019

In this book Louis Bezich argues that as a group men over fifty years old here in the United States are an especially high risk for health problems and shortened longevity. Reasons for this include inadequate exercise and under-utililization of the healthcare system (i.e., not seeing a doctor regularly or going for an annual checkup). Much of what Bezich recommends has to do with encouraging middle-aged and older men to become more physically active.

To this end he presents ten suggestions that, if implemented, will improve a person's health. These ten steps are: Assess your current state; create your vision; build your strategy; create your personal lifestyle network; design a sustainability plan; leverage micromotivators; be optimistic; adjust; be a hero. Each of these suggestions, if implemented, will play a part in improving a person's health. In addition to a detailed description on how to implement these suggestions, Bezich presents the result of interviews with some of the thousand or so men who took part in his study and also ends each chapter with a series of questions to consider and answer.

Much of what Bezich says is to the point. When I was nearly 71 I almost died from an aortic dissection, a condition that causes death in the majority of those who are felled by it. Although I had been physically active for my entire adult life I had ignored the advice of my wife and others to see a doctor. Even when I developed high blood pressure I tried (unsuccessfully) to control it through modifications in my diet alone. The result was seven hours of emergency open-heaert surgery, which, thankfully, I survived.

I should have known better. When I was 58 an aneurysm in my iliac artery ruptured and by the time I was on the operating table I had lost half my blood. A few years later I had genetic testing and discovered that I had a gene that increased the chances of suffering from abdominal and aortic aneurysms. Had I paid attention to this as well as to my hypertension, I would have gotten tested yearly (which was what I should have been doing), and in all likelihood would have avoided an aortic dissection.

This brings me to my first recommendation should Bezich decide to expand on this book, and that is that as part of one's health regimen it is important to get genetic testing. Back when I was 58 years old, genetic testing was just beginning to come into existence. But today there's no excuse for not being aware of threatening genetic conditions. So, I would like to see this added to the advice that Bezich gives.

My second suggestion is that Bezich address the problem of overexercise. Although I applaud the effort to motivate mature men to exercise, a caution should be given regarding obsessiveness. I began long-distance running when I was in my mid-twenties and completed several marathons. But I ran too much. The result was that I had double knee replacements in my late fifties. Perhaps this takes second place to getting men to be physically active, but for many who work themselves into shape it becomes a problem and should be addressed.

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ibjoy1953

Pretty interesting book!!

Reviewed in the United States on April 19, 2020

Crack the Code author Louis Bezich gives men over 50, 10 Proven Secrets that Motivate Healthy Behavior and Inspire Fulfillment. In this book, the author digs deep into the statistics and findings about the health and well being of men over 50 years of age. And gives this age group the motivation the need to use these 10 steps and live a healthier and happier life.

This is a well written book, and it is very clear how much the information is researched for this book. The author also interviews many healthy men this age to get their input on how they stay healthy and deal with age. It seen that a lot of what author Louis Bezich found is men who exercise, eat healthy and make healthy choices are able to hit their 50’s with a bang and maintain these 10 secrets found that will keep up their health and well being. The key is to implement these 10 steps with determination and strength as they live their daily lives.

If you are in this age group, or if you are standing at the threshold of your 50 years, this is definitely a book you want to check out. What can it hurt? And you never know, you may find you are already doing a lot if these things, or, you may find a whole new lifestyle that will keep you healthier, make you feel better, and have the happiness you need. I have someone in mind to give this book too. When I was reading through these 10 secrets, I had just the person in mind that would be getting this book. This would make a great gift to someone on your 50’s list!

A special thanks to the author/publisher for a copy of this book. I am not required to write a positive review, the opinions here are mine alone. I am disclosing this with my review in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

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