Strangers To Superfans: A Marketing Guide to The Reader Journey

David Gaughran

Jul 2020 · Let's Get Publishing Book 2 · David Gaughran

4.6

5 reviews

Ebook

174

Pages

Eligible

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About this ebook

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.

*Learn the five stages in the Reader Journey.

*Identify where your blockages are and how to fix them.

*Optimize each stage to increase conversion.

*Boost sales by making the process more frictionless.

*Build an army of passionate readers who do the selling for you.

It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.

The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

Ratings and reviews

4.6

5 reviews

Rinelle Grey

April 28, 2018

I was lucky enough to receive an ARC of this book for review, which was great, as I was really excited to read it. I've loved all of David Gaughran's writing books, and this one was no exception. I read it in 2 days! Not all of the information in this book was new to me, but the way it tied all the different aspects of marketing a book together, and made me look at where this might be falling apart, was eye opening. I’ve come away with a list of changes I want to make, some new tools to check out, and above all, motivation to do so!

4 people found this review helpful

Nicholas Trout

June 12, 2023

An easy-to-read and concise rundown of the steps needed to acquire fans while also explaining where things can go wrong along the way. Recommended for any author out there.

About the author

David Gaughran was born in Ireland but now lives in a quaint little fishing village in Portugal, although this doesn’t seem to have increased the time he spends outside. He writes historical fiction and science fiction under another name, has helped tens of thousands of authors publish their work and build a career for themselves through his workshops, blog, and writers’ books—Let’s Get Digital, Strangers to Superfans, Amazon Decoded, BookBub Ads Expert, and Following—and has also created giant marketing campaigns for some of the biggest self-publishers on the planet. Visit DavidGaughran.com to get yourself a free book.

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