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Coming Back From COVID is the definitive guide for small business owners and operators to rapidly recover from COVID-19. It contains hundreds of immediately implementable business strategies to revive your business and return to continued growth, profitability, and prosperity.
“Adversity does not build character, it reveals it.” —James Lane Allen
The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. At best, it was a seismic calamity the likes of which we’d never experienced before. At worst, it was an existential catastrophe that questioned the continued viability of many small businesses.
Yet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top. Such outcomes are not accidental and don’t just happen by chance—they are the purposeful products of discipline, diligence, and ingenuity.
As Winston Churchill famously said, “Never let a good crisis go to waste.”
This crisis represents an opportunity to step-up your game. It represents a chance to address all the imperfections in your business that you’ve continually avoided up till now.
Now is the time to revisit old assumptions and see if there’s a better way of doing things. This unique moment represents an excuse to consider previously non-existent opportunities that align with new operating realities.
Many things are outside your control, but many things still remain within your control too.
In this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span . . .
Marketing and Sakes
Product
Growth
Operations
Team
Accounting and Finance
Now is the time to recalibrate focus from crisis management to business re-building.
The business owners most likely to succeed will be those that are looking towards the horizon and preparing for this voyage.
Whilst COVID-19 was the crisis that nobody asked for, it stands to become the trigger for your future growth, profitability, and prosperity.
If you’re a small business owner searching for answers, the task of re‑building can appear daunting and disheartening. Don’t let the enormity of the challenge suppress your potential. With a modicum of patience and a wealth of good guidance, you and your business can return to better days of sustainable growth, profitability, and prosperity.
Adversity is simply opportunity in disguise.
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