We are often asked, "How does My Book Ratings make money?"
The short answer is, we don't. The long answer is that expenses outpace revenue. By a lot.
By far, the biggest expense is man hours. We have web developers that build and maintain this site, as well as an editorial staff to review and approve each book submitted to the site. These editors insure that books are approved in a timely manner and that book details are accurate (price, description, cover page, etc.).
While our current editorial staff is composed of volunteers, initially we had a paid editor who put up over 1500 rated books. As our volume increases, we will need someone to oversee the volunteers, and we hope to pay all book editors at least a nominal fee for their hard work. They help now without pay because they believe this database of content-rated books is a gift to the community. We are grateful they share our vision.
Other expenses include business licenses, office space, general equipment, office supplies, and website server rental (the servers that the website runs on.) In fact, as we grow our servers will need to support an ever increasing load, which means we will need to upgrade our servers to match. This will not be cheap!
My Book Ratings uses affiliate tags in product purchase links and will receive a small fee from those external sites if products are purchased there. Basically, affiliate advertising programs are designed to provide a means for sites to earn advertising fees by linking to products. For example, if you click one of our books (excluding free books) and buy it, we get credit for sending you there. Even if you buy something else, they will give us a very small sum. These monies in no way affect the book's (or other product) price or your ability to purchase and download them. Your purchase price will be the same as anyone else's.
Here are the following affiliate programs we are a part of:
- Amazon Services LLC Associates
- Apple iTunes
We also accept donations. If you like what we do, click the button!
How is it funded, then?
Currently, by the business owners savings. They also own the sister site My Book Cave and expect that revenue from My Book Cave will eventually cover My Book Ratings expenses and that both sites will be feasible and profitable as a whole. However, we don't expect that My Book Ratings will ever pay for itself. Of course, things can change, so if My Book Ratings ever starts turning a profit we will update this page. 🙂
Not everything is about dollars and cents. Eventually, My Book Ratings will help raise awareness of My Book Cave and therefore help increase it's subscriber base. That's a definite business benefit, but it is one that is hard to quantify. What we are seeing today, though, is that My Book Cave is sending readers to My Book Ratings rather than the other way around. In fact, the vast majority of books available at My Book Ratings were first submitted by authors and publishers for a promotion at My Book Cave.
You keep talking about My Book Cave. What is it?
My Book Cave is a subscriber-based notification service that alerts you about book deals in the genres and ratings you prefer. Joining is FREE and you will never, ever pay My Book Cave any money for the subscription.
You tell us your preferences (genres, ratings, what online stores you like to use), and every day that we have books matching your preferences, we'll send you an email in the morning listing those books and where they can be purchased (Amazon, Google Play, iBooks for iTunes, Nook by Barnes & Noble, Kobo, Smashwords). Books are generally free or 99 cents. You purchase directly from the vendor, not from My Book Cave.
How do we know about these deals? The author or publisher tells us. Authors and publishers run promotions on occasion and use services like My Book Cave to get the word out. They pay a fee for these promotions, but it's well worth it for authors/publishers because they are looking for new readers. The cool thing for you, the reader, is that you get to try an author for free or nearly free—an author you might have not otherwise tried. And we screen every book for quality of writing, cover, and formatting, so you are already assured of getting a book that is a cut above other similar books.
It really is a good service (we know, we are biased). Go here to learn more and sign up. When you do, you will be able to download directly from the site 3 FREE ebooks that are not free anywhere else.
My Book Ratings is a work of love. We saw a need for rating book content so that you and I can make better purchasing decisions according to our specific reading preferences. Though My Book Ratings started out as a byproduct of My Book Cave, we hope it will eventually take on a life of its own and become a valuable and indispensable resource for everyone.
We do need support, and you can help by rating the books you've read so they are added to the database, joining My Book Cave to learn about content-rated ebook deals, by clicking on our book links before purchasing a product, or by donating directly.